Visit us in Store
See our mission come to life in our stores and partnerships — spaces for our teams to connect with you over incredible produce.
“My vision is for Natoora to re-educate customers by revolutionizing the quality of fruits and vegetables available through everyday channels, all over the world.”
Franco Fubini, Natoora Founder & CEO
OUR STORES — OUR LEARNING HUBS
We look to our stores and Alma Bakery to extend the reach of our community of small-scale growers, producers, and makers even further and allow us to engage with home customers in a way that we’d previously only been able to with our chefs.
Our stores are also backdrops for seasonal educational campaigns and events that explore little-known or misunderstood produce, adjusting our customers’ expectations of fruit and vegetables. You don't have to buy anything to sample what's in season and learn about our produce.
The produce on our shelves reflects what’s growing in the soil at any given time. At our Portobello and Fulham Counter Cafes, our menus give everyone an easy way into what's in season without having to prep it at home.
In short, our stores give everyone an entry point into our food system revolution.
Stronger with Supermarkets
A market monopoly means supermarkets have power. In the main, shelves are stocked with an ever-narrowing range of intensively farmed, year-round produce grown for yield, shelf life and uniformity. Since 2012, we’ve been working within the system to shift the dial towards radically seasonal fruits and vegetables and resilient, transparent supply chains.
We believe that we can make the greatest impact on the day-to-day spending habits of consumers by working with supermarkets, not against them. Over in London, where the average supermarket offers an average of 130 varieties of fruit and vegetables across the year, we source over 500. This gives us the potential to increase not just the quality of the available produce, but also its diversity and seasonal relevance.
The more customers reach for provenance-driven, flavor-first produce, the more supermarkets see the value in adapting their own supply chains.
Although our supply chain remains complex and flexes with the seasons, we go the extra mile to adhere to the accreditations that enable us to work with larger retailers over in London: we hold a BRC (British Retail Consortium) Global food safety accreditation, our organic produce is certified by the Soil Association and our food to go range is SALSA approved.
“Supermarkets are well-positioned to catalyse a fundamental shift in the systems that deliver products to people.”
OUR LOCATIONS
Dockley Road
This store started out as our outdoor market space at Spa Terminus before evolving into our first South East London location. An integral part of Bermondsey’s vibrant food and drink scene, it’s a stone's throw from our London hub — making it the closest you’ll get to shopping directly from our warehouse. Stop by on Fridays and Saturdays for fruits and vegetables, deli & dry goods, as well as freshly baked whole grain sourdough breads, sandwiches and pastries straight from our bakery, Alma.
Unit 5
6 Dockley Rd
London, SE16 3AF
OPENING TIMES
Friday & Saturday, 9am - 3pm
SLOANE SQUARE
Our flagship store at the core of the food community on Pavilion Road. Part of the initial wave of food producers invited onto the mews street, we’ve been pioneering radically seasonal produce in the neighbourhood since 2016, and have since built an educational space and recipe development kitchen above the shop. Visit for fruit and vegetables, deli & dry goods.
245 Pavilion Road
London, SW1X 0BP
+44 (0) 207 730 5444
OPENING TIMES
Tuesday - Saturday, 8.30am - 7pm
Sunday & Monday, 9.30am - 6pm
CHISWICK
Our very first Natoora store, opened in 2013 and home to our most established store team. This is a true neighbourhood grocery store, just a few minutes' walk from Turnham Green tube station. Stop by for fruit and vegetables, deli & dry goods.
35 Turnham Green Terrace
London, W4 1RG
+44 (0) 208 742 8111
OPENING TIMES
Monday - Friday, 9am - 5pm
Saturday, 9am - 6pm
Sunday, 10am - 5pm
FULHAM ROAD
Our freshly designed, pioneering Chelsea store that made us “the Aesop of fruit & vegetables”. It has since evolved to include a Counter café, offering a radically seasonal, completely traceable menu as well as all our fresh produce. Stop by for fruits and vegetables, deli & dry goods - or sit in for a seasonal bite, All Press coffee and fresh juices.
309 Fulham Road
London, SW10 9QH
+44 (0) 207 351 7722
OPENING TIMES
Tuesday - Saturday, 9am - 5pm
PORTOBELLO
Just off Portobello Road market, this store is our first Counter café — combining our fresh produce with a radically seasonal and completely traceable menu. Stop by for fruits and vegetables, deli & dry goods — or sit in for a seasonal bite, All Press coffee and fresh juices.
5 Elgin Crescent
London, W11 2JA
+44 (0) 207 313 9990
OPENING TIMES
Monday - Saturday, 7:30am - 6pm
Sunday, 8:30am - 6pm
OUR PARTNERS
OCADO
Since 2012 we have been able to extend our produce to home cooks nationwide in the UK through Ocado — actively engaging more customers than ever in our food system revolution. Visit our store on ocado.com for fruits, vegetables, food to go, dry & deli goods.
GAIL'S
Launching our house-made soups in GAIL’s bakeries across London significantly broadened access to, and demand for, radically seasonal, flavour-first produce. We launched our seasonal range of house-made soups in their stores in 2022 and put Raffaele’s Cuore del Vesuvio Tomatoes on their menu in the summer of 2023.
Grocery Stores
Our grocery, deli and farm shop partners give us access to local, dedicated communities beyond our own brand footprint. Where supermarkets help us shift the purchases of everyday shoppers, the small, independent stores we work with give us access to people already seeking quality, well-sourced produce. From MX Morningstar's farm store in Hudson NY to Speceributik in Malmö and Auren's Deli in Copenhagen, our retail partners extend the food system revolution and the reach of our growers and producers across all corners of the globe. If you’d like to stock us in your deli or store, reach out.
We exist to fix the food system.
People are more cut off from the origins of their food than ever. This makes flavor, nutrition and farming practices that protect the planet, almost impossible to find.
By working directly with growers, we create a more sustainable way forward for farming. By giving everyone the tools to understand the power of our food choices, we empower everybody to become drivers of change.
Now is the time for action. Join the food system revolution.
Go beyond four seasons
Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavor at every stage.
WHAT’S IN SEASON?
Know where your food comes from
We know the name of the person behind everything we source. Recognize their growing artistry to find out exactly where your food comes from (and why that matters).
MEET THE GROWERS
Make your diet diverse
Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavors.
GO #OFFTHEPASS
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© 2024 Natoora Ltd.