We are not a supplier or a distributor. We farm, source, fund and cook a radically seasonal, biodiverse spectrum of produce that has the potential to restore flavour, variety and nutrition to a broken food system.

Join us and you’ll be part of a community of over two thousand growers, chefs and producers building a better future for food, rooted in straight-up transparency, radical seasonality and regenerative farming practices.

Whether you’re in it to serve your neighbourhood or out for a Michelin-star, we’re in this together.

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Shape the future of food

Preserve heritage varieties and lead the fight for sustainable, seasonal eating

Order in a tap with Natoora Pro

Never miss a beat. Get hooked up to our chef-only app

Count on us

We’re all in - twice daily deliveries in London, 361 days a year

Recognise your impact

Know exactly where and who your food comes from

OUR SOURCING
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WE GROW OUR OWN

Melilot is our regenerative farm in Cornwall, yielding a level of flavour-first produce that proves growing sustainably is a financially viable and scalable alternative to intensive farming. This is the full picture - uniting chefs and growers in the soil.

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WE GO DIRECT

With sourcing hubs in London, Paris, Milan, Barcelona, New York and LA, we have spent over fifteen years building our own supply chain founded on hundreds of direct relationships. We never settle for second-hand opinions, meeting growers and tasting produce firsthand.

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WE PUSH BOUNDARIES

Our sourcing uproots deep-set conceptions of food. Green Citrus; Winter Tomatoes; Sand-forced Radicchio - all unheard of before we stepped in. Now, they’re stand-alone terms on the most innovative menus in London.

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WE GO BEYOND FARMS

From Estate Dairy to Original Beans, our deli, dairy & dry goods represent a community of independent producers whose skilled combination of traditional methods, cutting edge technology and innate artistry are challenging the norm.

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WE’RE ALL IN

With live updates from our Sourcing hubs and our own Education department, we know what’s what. From the team picking orders to the person at the end of the phone, our commitment runs deep.

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WE ADAPT

Whether you’re a local grocer, Michelin-star restaurant or one man band, we’re here for you. With our own compostable packaging, radically seasonal Food to Go and cold-pressed juicers, we’ve got your needs covered.

BACKING OUR COMMUNITY
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BEHIND THE PASS

We’ve had our hand in some of the most cutting edge nights in kitchens across London, Paris and NYC, collaborating with forward-thinking chefs to challenge the status quo.

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IN THE FIELD

We’re never just buyers. From making growing plans to offering interest-free loans, we support growers to improve their methods or scale up what they’re doing right without compromising on flavour.

“Working together means getting a seasoned idea of what might work, what chefs want or don’t, what niche varieties we can try. It leaves me free to focus on growing, knowing that I’m part of something that’s looking out for me.”

Oli Baker, Mora Farm
NATOORA PRO

  • Never miss a beat with updates straight from the field
  • Know what’s coming with our radically seasonal planner
  • Order at a tap with shared baskets and live pricing
  • Get real time updates on your deliveries and downloadable invoices
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Twice daily deliveries across London, 7 days a week, 361 days a year
Dedicated Customer Services Team 8am-5pm daily
24 hour order line

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We’ve sparked a revolution in some of the most influential kitchens in Europe and we’re now doing the same in the US.

We were the first to bring quality produce to the UK from known growers across continental Europe, and now our sourcing is shaping the menus of over 1000 restaurants in London, Paris & New York.

Varieties and languages may change but what we do remains the same across all regions: connect forward-thinking chefs with radically seasonal fruit & vegetables, sourced straight from small-scale growers who prioritize biodiversity, heritage and flavor over yield.

Our service doesn’t stop at the restaurant door. Working with us means joining a growing community of people determined to change the food system. From developing our own farming models to offering support to small-scale growers, we’re leading a breakaway movement within farming and food production rooted in conscious.

Real transparency from our growers to your kitchen

Support small-scale growers and keep incredible flavors alive

Deliveries six days a week in Manhattan and Brooklyn

Order in a tap with Natoora Pro

Never miss a beat. Get your kitchen set up on our chef-only app.

Our sourcing hubs in Brooklyn, Los Angeles, London, Paris, Barcelona and Milan place us at the forefront of some of the most innovative farming in the world. We one-on-one with growers that allow us to bypass the market and go direct to the source of incredible flavor. For our chefs, that means fresher produce, greater variety and a direct connection to an inspiring growing community.

In London, we made a conscious choice to operate differently to other suppliers from the very beginning; in New York, our goal is to yet again break with convention. From locally grown specialty crops to California stand bys, we only work with growers who share our philosophy of putting flavor first.

Most importantly, everyone who works at Natoora - from our highly specialised buying team to our dedicated delivery drivers - shares the same aims that have contributed to our unprecedented growth in the UK. We are all emboldened by a tireless pursuit of flavor, committed to bringing only truly outstanding produce to kitchens and genuinely intent on changing the way people eat forever.

Wholesale

We deliver Monday through Saturday to Brooklyn & Manhattan.
If you would like to learn more about how we work or open an account with us, get in touch.

T: 347-927-0319

E. flavor@natoora.com