We are determined to prevent food waste from going to landfill. Our policy is to receive only the very best produce, in quantities which we are confident we will use. With deliveries coming every day, we respond daily to demand, rather than buying in bulk. This avoids any unnecessary waste.

Our bespoke supply chain has the sustainability of our produce at its core. From how it is sourced to how it is transported and managed in our warehouse, all our produce is handled with precision and expert care. We go to great lengths to ensure we handle ripe fruit minimally and control quality in our produce at every stage of its journey.

For any produce that is left over we work with two partners to help eliminate any further waste.


The Felix Project collects remaining produce and delivers this surplus food to 198 charities across London so that they can provide healthy meals and help the most vulnerable in our society. Since 2016, we have donated in excess of 105,000kg of fresh produce to them and we continue to do so twice a week.


It has been estimated that by 2020, the UK’s landfill sites will be full. ReFood operate a closed loop solution which converts food waste otherwise destined for landfill, into renewable energy. They collect any food waste that is not suitable for consumption from us three times a week and take it to their state of the art plant in Dagenham. Through anaerobic digestion technology it is then turned into renewable energy and bio fertiliser.

We are also proud to be supporting ReFood’s Vision 2020 – a campaign to stop sending any food waste to landfill by 2020, outlining the steps that the industry needs to take for the UK to be in a position to recycle all the food waste generated each year.

To process our non-food waste we work with Bywaters, a company who share our policy of sending nothing to landfill. Our operations team undergoes waste management training with Bywaters to optimise waste segregation. Between June 2017 and June 2018 we have seen an increase of 32% in our recycling. In that time we also invested in the lease of a cardboard compactor to reduce the number of collections needed and thereby our carbon footprint. Our mixed recycling is compacted and sent on for reprocessing, while any general waste is processed into renewable energy at an Energy from Waste plant.

image felix project
image felix project

Sustainability of the supply chain is at the forefront of our mission at Natoora.

In our own stores, fruit and vegetables are held in humidity-controlled displays specifically designed to keep it at its best. We sell it loose rather than pre-packed and encourage our customers to bring their own bags.

In our warehouse we repurpose all wooden crates that come in from our suppliers, using them to send out our deliveries to restaurants and to our stores. We aim to remove all plastic from our wholesale packaging by the end of 2018.

When we work with partners such as Whole Foods, Waitrose and Ocado, we don’t have the same control over handling. We take the necessary steps to ensure the produce reaches you in the same condition in which it leaves the growers and in some cases that means using additional packaging.

Biodegradable packaging made from sustainable materials is very much part of our vision of Natoora's future and we are currently testing various alternatives to plastic, such as starch bags and home compostable punnets. We aim to remove all plastic from our retail channels by the end of 2019.

image seasonal event
image seasonal event