FUELING CHANGE IN OTHERS
Ours is a people’s revolution. Our Education department gives both our staff and customers the tools they need to make informed decisions that will result in a better food system. In putting radically seasonal produce back into the supply chain, our aim is to raise a demand for better flavour and more transparency. By helping people understand that their food choices have a dramatic impact on how produce is grown and supplied, we can create a more sustainable supply chain that does not distort nature but works alongside it.
Our education starts internally. We host a company-wide weekly session focusing on seasonal produce. We also meet quarterly as a company for Seasonal Sessions, in which specialised products or growing techniques are brought to life through discussions with our growers, tastings of our produce and guided group activities. Our Education team have developed an interactive course for our retail team to improve their knowledge and understanding of growers, their techniques and the singularities of their produce. It enables our staff to actively engage our customers in our revolution, to outline the changes we’re making and how each customer’s choices can have an impact on the food chain.
Externally, our stores are a platform to run seasonal educational campaigns that explore little-known or misunderstood produce, adjusting our customers’ expectations of fruit & vegetables and actively encouraging them to shop more seasonally. We are developing a programme of talks and workshops that will help them further their knowledge and get more comfortable with cooking seasonally. In sharing simple methods that can apply to groups of similar varietals, we will decrease their reliance on year-round staples and fixed recipes, leading to a more diverse diet that can adapt with the seasons.